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The next big push for Google is to become a Virtual Network Operator (VNO).We see Google accomplishing this in two ways: (1) offering call processing in the Cloud and (2) offering various VAS applications by leveraging an open telecom environment.
 
 Audience:
 
 Google and their competitors
 Incumbent networks operators
 Next generation network operators
 Telecom application and content providers
 Telecom infrastructure and service providers
 Service bureau and managed communications providers
 
 Table of Contents:
 
 Executive Summary. 3
 Introduction.. 4
 What is a Virtual Network Operator (VNO)?. 5
 MVNO's were the Pioneering Model5
 It's about More then Just Mobile Now.. 6
 Google as a VNO: Cloud and Applications. 7
 Google in the Cloud. 8
 Google in the Cloud: Call Processing. 9
 Google in the Cloud: Services Blending. 9
 Google in the Cloud: Pro's and Con's. 10
 Pro's. 10
 Con's. 10
 Google in the Cloud: Potential Network Advantages. 11
 Google in the Cloud: Competition.. 11
 Google in the Cloud: Incumbent Network Operator Implications. 12
 Google in the Cloud: Overall Implications. 13
 Google Applications as a Platform to Incumbent Operators' Networks. 14
 Appendix. 15
 SDP and IMS.. 15
 What is a Service Delivery Platform?. 15
 SDP Architecture. 16
 What is IMS?. 17
 IMS Architecture. 17
 
 For more information kindly visit :
 http://www.bharatbook.com/detail.asp?id=200091&rt=Market-Opportunity-Google-as-Virtual-Network-Operator.html
 
 Related Reports
 
 The 2010 Report on Virtual Network Operators (MVNO): World Market Segmentation by City 
 http://www.bharatbook.com/detail.asp?id=125827&rt=The-2010-Report-on-Virtual-Network-Operators-MVNOWorld-Market-Segmentation-by-City.html
 
 The 2010-2015 Outlook for Virtual Network Operators (MVNO) in Japan 
 http://www.bharatbook.com/detail.asp?id=129219&rt=The-2010-2015-Outlook-for-Virtual-Network-Operators-MVNOin-Japan.html
 
 Or
 
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