Business Analysts See Hardware and Car Retailing to Improve with the Prevalence of Online Marketing

10-May-2012 | News-Press Release

Oracle Digital, Australia’s premier SEO provider, has expressed its support to local retailers by offering its most aggressive social marketing techniques and ethical SEO strategies that would eventually help businesses lead and dominate their niches. The company believes that this approach will help them address the specific needs of their current and prospective clients.

IBISWorld Australia has lately released its business forecasts showing a promising year for businesses that cater to hardware supplies, cars, and liquors. As shown in their report, the hardware sector seemed to project the strongest sales growth with 2.2% increase as the fiscal year for 2012 ends. They said that this is likely influenced by the growing popularity of Do-it-Yourself products and home renovations. The car retailing sector follows suit with an expected growth of 4.6% by 2013. Not far along is the liquor sector and supermarkets which also seem to show a brighter future with 3% increase.

This is, of course, in spite of the challenging times that most traditional retailing has suffered over the past year. The said report have also indicated that some sectors may continue to decline like those in the stationery, newspapers, books, and department stores.

Recent statistics has indicated that the sales growth of department stores will most likely stay flat by the end of the year - while other sectors selling books, newspapers and stationery will probably have a 2% decline in its growth rate by the end of the year, correlated with a 0.8% growth rate for the year 2012-2013. With the on-going popularity of E-readers, the IPad and computer tablets, these sectors may be affected even further.

However, according to Karen Dobie, the General Manager of IBISWorld Australia, these forecasts do not pose a hopeless situation. Instead, she believes that a business may opt to engage in newer strategies and invest in cutting-edge technologies that will effectively help them compete in the market.

Experts and analysts strongly suggest that small businesses should engage in online marketing techniques, such as social marketing and ethical SEO. This approach will give them more visibility online, not just on search results but also to a wider audience as can be achieved through the prevalence of social networking and thereby resulting to a wider market reach and substantial gains in profits.

James Corby, the Business Development Director of Oracle Digital, affirms this valuation. He says, “Social marketing is one of the most effective business tools that one can actually use in this day and age. After all, not only does it provide you with a more updated approach for your business, but it will likewise help you reach a market that you simply cannot do when using traditional methods.”

Corby further adds that, “But you must remember that regardless of how good your website may look, or how excellent your products may be, if you do not have the web visibility to speak of, then your efforts will be futile. Fortunately, social marketing will help solve this for you.”

Oracle Digital has been actively marketing its awesome social marketing techniques to help its current and prospective clients to efficiently market their products online. The company diligently follows the ethical standards of good SEO practices on top of its powerful off-page SEO and rapid support system which enables them to cater to every business requirement that their clients’ need.

Oracle Digital is a well-established Digital Marketing Company in Perth, Western Australia. They also offer their services for clients in Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about the company and their services, give them a call at 1300 899 851 or you can visit their website at

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