Uniformed Worker Comeback Reaching South Africa

19-Jul-2012 | News-Press Release

Johannesburg, Gauteng ( prsafe ) July 11, 2012 - An increase in the number of uniformed workers in South Africa obviously translates to an increase in the demand for corporate clothing. That is a trend that Vivien Baker Marketing, a supplier of promotional and corporate clothing, is ready to meet.

When news from the United States broke in recent weeks that American companies have added tens of thousands of uniformed workers to their workforces, analysts saw that as a sign that the American and world economies were continuing to improve.

When additional news broke that companies are increasingly instituting a uniform policy for hourly workers, that was viewed as a further positive sign that more attention is being paid to this sector of the economy.

"Vivien Baker Marketing keeps a close watch on the ups and downs of employment trends because they directly impact the company's growth," a spokeswoman said. "When workers enter or re-enter the workplace, that is good for business. When those workers are hourly wage-earners in industries that have historically used uniforms, that is even better for the company's business."

Vivien Baker Marketing specialises in promotional clothing and corporate clothing Cape Town employees can be proud to wear. The company is based in the city and offers an extensive range of items that can be custom-made to enhance any company's identity. Using the finest fabrics and offering both modern and time-tested styles, the company is rapidly becoming a leader in the promotional and corporate clothing field in the area.

The positive trends in the United States are starting to show themselves in South Africa too, according to representatives of the marketing company. There is a perception among some businesspeople that corporate clothing and uniforms are not part of a modern workplace, but Vivien Baker Marketing is among companies insisting that uniforms and other ways of identifying company employees to the public are very much in style.

Unique items available include t-shirts, lounge shirts, fleeces and sweaters as well as hospitality and head wear. Among the companies most popular brand offerings are US Basic, PGA Tour, Adidas and Canterbury, to name only a few.

"Clients, customers and even vendors get frustrated when they are not sure who works for a company and who does not, and that makes them grateful to see employees in uniform," the spokeswoman said.

Uniforms are also useful in professions where employees get so dirty they must change clothes before leaving work. In those cases, companies find that using a corporate linen and laundry service along with a supplier of corporate clothing makes for a sensible combination.

South African companies are finding that for the kind of corporate clothing Cape Town companies need, it makes sense to turn to a company based in the city. Experience with the local climate is essential when choosing corporate clothing to be worn by employees in every season of the year.

Good news in America does not always translate to a positive impact elsewhere in the world, but Vivien Baker Marketing is pleased to see that the trend toward more uniformed workers is reaching South Africa. It is good for the company's business. More importantly, however, it is good for the nation's economy as a whole.

To learn more about the company and its products, visit http://www.vbmarketing.co.za.


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